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Published on Paradigm Publications (http://www.paradigm-pubs.com)

A Word About Prices

By Robert Felt
Created Apr 21 2009 - 9:00pm

I would like to comment on prices in response to a recent flurry of emails.  For those who wrote wondering why Paradigm titles are sometimes more expensive on the discount sites than at Redwing [1] or in school bookstores, I need to briefly explain how book prices work and why there is such considerable variability.  Prices are set by publishers as “cover prices” (the amount printed on the book cover), as “suggested retail price” or as “lowest advertised prices;” the difference being that the latter approach attempts to set a minimum level on advertisements based on price.   These prices were once what a book was sold for.  However since the traditional retail store has become an endangered species, book trade references have become much less available and people have come to depend on on-line sites for price information.  Practically then, what you pay for a book is more often determined by the seller than the publisher. 

The first column of the following chart describes the current Paradigm-set price for in-print books in our "Books For Professionals [1] " category that you will pay at Redwing [2] or other traditional book sellers. The second shows the range of prices offered at the amazon.com site as of 4/22/2009.  Obviously, someone who pays twice the retail price for a book will be upset, so are we when this happens.  It is our guess that the people setting these very high prices may be private parties turning-over their own books for a huge profit, or re-sellers who have obtained the books through a store's account.  

There is not much that can be done about this.  However, were buyers to check with a publisher's own site before assuming that discounts are really discounts, they would be able to make better book purchase decisions.

 

Title, Our Price

Amazon Price Ranges

Concise Chinese Materia Medica $99.95

ISBN collision, not available *1

Acupuncture Core Therapy $49.95

$49.89

Botanical Medicine $34.95

From $43.44 to $121.18 *2

Case Studies in Pattern Idenification $59.95

From $89.95 to $188.09 *2

Chasing the Dragon's Tail $56.95

From $65.00 to $79.94

Clinical Handbook of Chinese Prepared Medicine $29.95

Used from $17.05 to $22.18.

New from $49.95 to $63.88

Diagnosis in Traditional Chinese Medicine $39.95

Used from $35.00 to $68.75.

New from $97.89 to $160.00 *2

Extrordinary Vessels $24.95

Used from $43.00 to $45,00.

New from $54.89 o $310.00 *2

Five Elements and Ten Stems $21.95

Used from $34.62 to $47.40.

New from $49.95 to $104.89 *2

Forgotten Traditions of Ancient Chinese Medicine $39.95

Not available

Fundamentals of Chinese Acupuncture $39.95

Used from $25.00 to $45.50.

New from $45.89 to $327.00 *2

Fundamentals of Chinese Medicine $49.95

Used from $98.96 to $155.00 paperback does not seem to be available

Grasping the Wind $31.95

Used from $59.00 to $137.89.

New from $139.21 to $143.65

Hara Diagnosis $69.95

Used from $75.00 to $77.17.

New from $84.19 to $167.19

A Heart Approach to Gynecology, Fu Ke $39.95

Does not seem to be available

Japanese Acupuncture: A Clinical Guide $49.95

Used $49.95. New from $75.94 to $166.00

Kampo Treatment for Climacteric Disorders $34.95

Does not seem to be available

Modern Chinese Ear Acupuncture $19.95

Does not seem to be available

Modern Chinese Ear Acupuncture Chart $15.95

Does not seem to be available

Pathomechanisms of the Liver $44.95

Does not seem to be available

Pathomechanisms of the Heart $29.95

Does not seem to be available

Points and Meridians Acupuncture Chart $15.95

Does not seem to be available

A Practical Dictionary of Chinese Medicine $149.95

Used from $140.00 to $150.00.

New from $166.49 to $292.00

Practical Therapeutics of Traditional Chinese Medicne $79.95

Used from $98.99 to $100.00.

New from $109.75 to $208.48 *2

Pulse Diagnosis $16.95

Used from $11.00 to $23.59.

New from $28.00 to $277.00 *2

Shan Han Lun (On Cold Damage): Translation and Commentaries $89.85

Used $139.92.

New from $139.95 to $195.00

Soothing the Troubled Mind $15.95

Used from $14.00 to $62.12.

New from $63.75 to $63.76

Ten Lectures on the Use of Formulas $84.95

Does not seem to be available

Ten Lectures of the Use of Medicinals $84.95

Does not seem to be available

Tendon and Ligament Healing $22.95

Used from $45.00.

New from $49.00 to $106.33

Traditional Japanese Acupuncture: Fundamentals of Therapy $39.95

Used $429.62 *2

Treating Pain with Traditional Chinese Medicine $29.95

Used from $24.95 to $405.00.

New from $49.95 to $98.26

Warm Disease Theory – Wen Bing Xue $39.95

Used from $136.30 to $137.59.

New from $59.95 to $128.98

*1 ISBN numbers are at times misused, in this case there is a collision between the right ISBN and a misprinted one from another publisher.

*2 The presumption of these extreme high prices is that the books are rare, out-of-print. All of these books are available, none in this list are out-of-print. Some sellers have taken to categorizing “reprinting” (making more copies), “Not Yet Printed” (still in first production) and some “Out of Stock” (temporarily unavailable) as if these statuses meant the book would never be available again.

 


Source URL:
http://www.paradigm-pubs.com/PriceBlog